Why drug prices in TV ads may not lower costs

prescription drugs with bottles

The requirement to disclose the list price of prescription drugs in advertisements aims to reduce prices paid by consumers. Stacie Dusetzina, PhD, associate professor in the Department of Health Policy explains to NBC News why disclosing drug prices might not result in lower costs to patients.

Read the full NBC News report here: https://www.nbcnews.com/health/health-care/drugmakers-will-have-reveal-prices-tv-ads-n1003311?cid=public-rss_20190508